Hosted by singer Alicia Keys, the show was broadcasted through five cities - New York, Milan, Tokyo, Seoul and Shanghai - presenting a digital experience that guided viewers through each city in a multimedia concept. The live show was hosted through a dedicated microsite, as well as utilising multiple social media platforms, including Instagram, TikTok, WeChat, Weibo and YouTube. Moncler Genius partner sites and e - tailers also hosted the show.
She explained: "I was in the middle of my complicated and conceptual process of design. And I thought we Moncler Jackets need to bring in something that is going to give us hope, and make us laugh, and remind us about what we had.
This season has marked the return of live shows, and as such, a return to form for the industry. Given the long hiatus, it's only right that brands put their best foot forward and shift the needle.
For labels that have made their name in a niche and since perfected it, one of the biggest struggles can be breaking from the self - imposed mold. That's when a sub - brand comes in useful. Take Moncler, for example, which has been making some of the best outdoor garments since 1952. The French imprint has succeeded in cracking the worlds of luxury and streetwear with its Moncler Genius sub - label and www.monclersoutlets.com the latest successful bid for our wallets and wardrobes comes in the form of Moncler x and Wander.
"Never being a trend driven brand has given Stone Island a continuity that very few brands have anymore," Thomas said. "It's a men's brand. It's tough guys with a point of view."