This remains one of the Genius project's most consistently popular offerings, in that you see it on the street all the time. He customized an ordinary www.monclersoutlets.com tour bus by insulating it with silver Moncler down filled nylon, and filling it with duvets, creating a soft and cozy retreat.
As part of the brand's Genius initiative Green was given free reign to develop a puffer - friendly capsule for the Italian brand. The pairing was, for all parties, intuitive: "The idea of protection and functionality are at the heart of what I think Moncler is, whilst also being something that I have always explored in my own work," Green tells GQ.
Where many others seem wrung dry of ideas and frazzled, Anderson almost can't keep up with his own output. Around the same time that Moncler Genius was launched, Italian skiwear brand Colmar introduced Colmar A.G.E.
We started working with different photographers for the Moncler image, and then marketing campaigns. Moncler is, of course, the brand that turned the puffer jacket into a luxury item - something you could covet and cherish like your favorite denim, not just the drab thing you wear when it's freezing cold outside.
Moncler x and Wander is the meeting of two eras - the classic and the novel - which reside within the same sphere. The collection offers a mixture of street - ready styling with big Moncler Outlet logo details and outdoor engineering from taped - seam jackets and waterproof pants.
I remember Moncler launching its Moncler Genius strategy in 2018, then the first giant fashion brand to hand over the keys to its castle to a number of culturally relevant designers. That move was so well implemented globally across design, marketing, and distribution that it changed the way the entire luxury fashion industry approached collaborations, content, and its frequency of product drops.